Eye Shape Mapping: Why One Size Doesn’t Fit All
Because one size fits - No one. Ever.
11 Jun'25
By Amanda
Eye Shape Mapping: Why One Size Doesn’t Fit All
You see an incredible eye makeup tutorial online. A look that your favourite movie star just rocked on the red carpet, and this inspires you to give it a go for your next big party or hangout. You grab your makeup brushes, palette and follow the tutorial to a tee. But now this viral eye makeup tutorial has left you looking more like a raccoon than a runway-ready star. If this has been you, you're not alone.
Let’s start with a harsh truth: most generic makeup tutorials cater to a single, often Western-centric eye shape, typically almond or slightly rounded with a defined crease. But makeup isn’t one-size-fits-all, and your beauty routine shouldn’t be either, and there are very few custom eye shape makeup guides out there.
<a href="https://www.vecteezy.com/free-photos/beauty">Beauty Stock photos by Vecteezy</a>
Understanding Your Eye Shape: A Quick Eye Shape Makeup Guide
Before you can master a look, you have to know your canvas. Here's a breakdown of three common eye shapes that are often overlooked or misunderstood:
1. Monolids
Monolids are most common in East Asian ethnicities and are characterised by a smooth, flat eyelid surface without a prominent crease. They are often underrepresented in beauty tutorials.
Monolid ]]
Makeup musts:
- Use gradient shadows from the lash line upwards to add depth.
- Tightlining can create eye definition without crowding the lid space.
- Skip heavy cut-crease looks- they’ll likely disappear when your eye is open.
Product Recommendations :
- MARS Eye Got This Glossy Liquid Eyeliner - A glossy, smudge-resistant formula ideal for crafting bold, visible liners on monolids. Comes with a fine-tip applicator for precise wings and lasts all day in humid conditions https://www.amazon.in/MARS-Eye-Got-This-Eyeliner/dp/B0C6FC4B4M/
- Blue Heaven Get Bold Eyeliner - A budget-friendly pen liner with deep-black payoff. Great for both beginners and for bold cat-eye looks.
https://www.nykaa.com/blue-heaven-get-bold-eyeliner-black/p/688892)
2. Deep-Set Eyes
Deep-set eyes sit further back in the socket, giving the brow bone a more prominent appearance. These eyes can easily carry drama but also risk being overpowered by heavy shadowing.
Makeup musts:
- Stick to lighter shades on the lid to bring the eyes forward.
- Blend darker shades outward rather than deep into the crease.
- Lift with soft shimmers and upward winged liners.
Product Recommendations:
MARS Back to Basics Eyeshadow Palette - Nude and brown shades balance shadow on deep-set eyes. It can help create a “fake crease” and lift round eyes with darker shades on the outer corners.
COSLUXE UCANBE Pretty All Set Eyeshadow Palette - Features a mix of mattes and metallic shades and is great for softly enhancing round eyes with shimmer.
3. Round Eyes
Round eyes have a more open, circular appearance. They often show a lot of white around the iris, giving a doll-like effect.
Makeup musts:
- Focus liner toward the outer corners to elongate the shape.
- Smokey shadows should hug the lash line and blend outward.
- Avoid excessive mascara on the lower lashes to prevent a wide-eyed cartoon look.
Product Recommendations:
MARS Back to Basics Eyeshadow Palette - Nude and brown shades balance shadow on deep-set eyes. It can help create a “fake crease” and lift round eyes with darker shades on the outer corners.
COSLUXE UCANBE Pretty All Set Eyeshadow Palette - Features a mix of mattes and metallic shades and is great for softly enhancing round eyes with shimmer.
Ultimate Eyeshadow Palette - It is a compact and budget-friendly option and offers a range of warm to neutral shades needed for any daily look across all eye shapes.
https://www.meesho.com/ultimate-eyeshadow-palette/p/3x1tvf
This is just a peek into the world of eye shape makeup guides, however, these principles highlight why personalisation when it comes to eye makeup matters.
Custom Eye Tutorials = Better Retention
Let’s talk science (briefly, we promise). When users follow a tutorial that aligns with their unique features, they’re more likely to:
- Succeed at replicating the look.
- Feel more confident in their skills.
- Engage longer with the content.
Generic tutorials create friction- people drop off halfway through, frustrated. But with custom eye tutorials, there’s a cognitive connection. “Hey, that looks like my eye!” becomes a powerful hook. It bridges aspiration with reality. And once someone sees success? They come back for more.
Retention isn’t just about clicks- it’s about resonance.
If brands and influencers want loyalty, they need to help their audience win. That means curating tutorials not just by occasion (smokey eye for date night), but by structure (smokey eye for deep-set eyes on date night). Specific eye shape makeup guides can do wonders when it comes to building brand loyalty and tailoring content to fit your viewers' needs.
The Rise of Eye Shape Mapping
Eye shape mapping is essentially analysing and understanding your individual eye structure before applying makeup. It’s not new. Professional makeup artists have been doing it for years. But what’s new is how accessible it’s becoming.
From TikTok creators breaking down eye types to augmented reality tools that scan your features and suggest tailored styles, the future is custom.
Imagine this: You upload a selfie. The platform detects that you have slightly hooded, almond eyes with downturned corners. Instantly, it recommends a tutorial by someone with similar features, using a similar eye shape makeup guide. This is what is soon becoming accessible to everyone!
Why Brands Need to Adapt Visuals
Here’s a challenge: scroll through the top results for “eyeshadow tutorial” on YouTube or Instagram. Chances are, you’ll see variations of the same technique over and over. Same angles, same crease work, same lid shimmer.
Where are the tutorials for:
- Mature eyes with hooding?
- Monolids that don’t crease?
- Protruding eyes that need balancing?
Beauty brands have an opportunity and responsibility to expand the representation of eye shapes in their visuals. Not just for the sake of inclusivity, but also because diversity drives engagement.
Here’s how brands can lead the change:
- Diversify Models: Include a mix of eye shapes in product promos, campaign looks, and how-to content.
- Segment Tutorials: Instead of “one eyeliner look for all,” offer “eyeliner for hooded eyes,” “liner for monolids,” and “liner for almond eyes.”
- Keyword Optimization: Use searchable, specific terms like “eye shape makeup guide” or “custom eye tutorials for monolids” to increase visibility and serve real needs.
- Interactive Tools: Integrate face scanning and shape mapping into apps to offer tailored suggestions (and product matches).
This isn’t just smart marketing, it's about creating value for your customers
Building Your Custom Eye Shape Guide
Ready to make your makeup routine truly yours? Start with these steps:
Step 1: Identify Your Eye Shape
Stand in front of the mirror, relax your face, and observe:
- Do you have a visible crease?
- Do the outer corners of your eyes lift or droop?
- Are your eyes closer together or wide-set?
- Is your brow bone prominent?
There are lots of online quizzes and visual guides to help if you’re unsure.
Step 2: Save Tutorials That Match Your Eye Shape
Curate your own library of makeup artists or content creators who share your eye shape. Save reels, YouTube clips, and product links into folders like “Smokey eye for monolids” or “Everyday look for deep-set eyes.”
Step 3: Experiment, Then Tweak
Don’t be afraid to adapt even custom tutorials. Your eye shape is a starting point, not a cage. Over time, you’ll develop an intuition for what flatters you and what doesn’t.
- Each eye shape is something unique, fun and something that you can play around with so diversely when it comes to makeup. So the next time you feel like an eye makeup tutorial is not working, remember, maybe the tutorial is the problem, not your eyes! Whether you're rocking monolids, rounding out deep-set eyes, or bringing balance to bold round peepers, custom eye tutorials are your secret weapon.
#Eyeshapemakeupguide #CustomEyeTutorial #RoundEyes #DeepSetEyes #Customeyeshapes
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